Inclusive, human and timely work that explores themes of modern life
Creative Director with experience across global and local brands
Award School tutor 2024
D&AD Shift mentor and lecturer 2023 & 2024
Experience
2023-current
Bashful and Smile Agencies Creative Director, Sydney
Advertising, content, branding and design agency with heritage in retail, FMCG, alcohol, travel, placemaking and fashion.
Development of Bashful Agency offer: delivering cultural resonance with aesthetic intelligence.
Setting the direction for the work across both agencies teams and supporting the Bashful groups growth.
Bashful Agency: Liquorland • First Choice Liquor Market • Vintage Cellars • Chargrill Charlie’s • OPSM • Restaurant branding
Smile agency: H&M • Neuw • Rolla’s • Schwarzkopf Professional • Converse • Witchery • City Chic • Johnny Bigg • By Charlotte
With New Moon Experiential (part of Bashful Group): Kmart
With TMC PR (part of Bashful Group): Sportscraft
2022-2023
Smile Agency Creative Director & Partner, Melbourne
Finding and developing that sticky, exciting sweet-spot – where creative artistry and a purposeful intention combine.
NB First cab off the rank was development of Smile agency rebrand, logo, overseeing site build and agency touch-points rollout.
Experience
2012-2022
Portas Agency London / Melbourne
Servicing global and local, retail and fashion clients. Delivering brand building and performance measured work. Day-to-day management of a tight-knit team, supported with a superb collection of thinkers and doers across the globe.
Australia Post • Blue Inc • Clarks • Habitat • Homie • Mercedes-Benz • Officer’s Club • Puma • Sportsgirl • Sussan • Suzanne Grae • Westfield UK
2010-current
Freelance illustrator
A sneaky side hustle.
Clarks • Esquire magazine • FHM magazine • Westfield
Awards
Ragtrader 2020 M15
Best minds in marketing, awarded to Sportsgirl marketing team
Australian Retail Awards 2018
Excellence in Retail Marketing Award, Be That Girl, Sportsgirl