Q: how do you help 4,000+ stores look more presentable and considered? 

A: you create a new, own brand label and a design bible that can be utilised by multiple teams worldwide

There were kids toys, massage oils, picture frames, tech cables and air mattresses. And a lot more. The range was constantly changing and growing and we needed to find consistency.

What started as a couple of pencil sketches and dot point principles became a toolkit for designers across the world to create cohesive, yet unique-to-end-use and consumer, packaging designs that helped elevate the product – and in the process the store experience.

A success that saw increased sales and more work for our agency