Q: how do you help Game Changers to never chuck a chuck?

A: show that through repairing, remaking and renewing, the memories made in your shoes can live on…

Uniquely made of canvas, Cons are anti-box fresh – they are made to be lived in and collect memories. We needed to use this truth to change our customers behaviour.

We spoke to musicians, artists and travel writers who told their stories about where their Converse had taken them and how they could make their memories last longer. What was once thrashed, can be glued, sewn, cleaned, customised and ultimately take them further.