Q: how do you shift a perception from ‘for my dad’ to better align to the new product offering and vision?
A: up the desirability (magnetism) and educate on product fit, quality and design (the science)
Established in 2014, Johnny Bigg has aged up. Creating sharp outfitting for XL-10XL guys, it had an opportunity to grab the attention of the XL-3XL guys who didn’t think it was for them. An extensive repositioning, new platform, brand world creative and sharper fit messaging is helping to show guys that the possibilities they desire in wardrobes and in life lay with Johnny Bigg.
