Q: how can we ensure channel standout in a crowded market

A: dial into July’s unique benefit: the colourful canvas of self expression

The luggage features and benefits are pretty generic across category. What is not generic is the colour choice and affordable price point.

The team of designers and art directors at Bashful have crafted comms that polish, engage and lean into July’s colour offer.

Here is Q4 comms, spanning x3 product drops and a simplified, elevated design language and message for consistency across BF, CM, personalisation, gift guide.

And this is just the beginning.