Q: we’ve all seen the at home hair disasters. How do you position Schwarzkopf Professional not just as Australia’s biggest blond-makers, but as the saviours of the botched hair job?
A: we found Australia’s biggest hair fails and gave them the tlc needed for the ultimate before/after campaign.
With BLONDME and trusted salon partners, Schwarzkopf Professional is a safe way to get creative…
Schwarzkopf Professional
Q: how do you highlight the new colour matching system and appeal to salon professionals?
A: you demonstrate that if you can see it, you can create it…
Looking around Australia’s backyard, you’ll see all sorts of colourful, unique, flora and fauna. So we looked to mother nature to inspire the colours and styles of our new campaign. We partnered with Sydney design powerhouse Romance Was Born for the styling cred.
