Q: how do you talk to Generation Sportsgirl?

A: you don’t - you give them the platform and they talk

For 70 years, Sportsgirl has been the voice of Australian youth.
A place to explore – and try on – your identity.

Over 50% of Aussie girls feel worried about being different; over 65% feel worried about their body; and over 70% feel worried about their future.

We launched a platform that gives space to celebrate the amazing stories of unique girls in the hope that it inspires every Australian girl to be confident in their identity, to be that girl.

Reach of over 12 million at launch