Q: how do you reinvigorate a brand’s creative world to align to a new product offer and drive re-appraisal with a more modern, fashion literate audience?
A: develop a new set of contemporary visual principles, art direction guidelines and language.
Known primarily for workwear, we were tasked with developing Witchery’s world to complement the new approach to collections that has seen them grow to full wardrobe outfitting.
Witchery: White Shirt
Entering its 16th year, we helped Witchery craft the White Shirt campaign.
Only 49% of women survive ovarian cancer. For every white shirt sold, 100% of gross proceeds will be donated to the OCRF to fund ovarian cancer research. We needed to land both that message and yet continually push our newly crafted fashion tenets.
Witchery: Mother’s Day
Witchery: Brand Campaign
